Public hasn't warmed to idea of cold-water detergents

09/20/2011 | New York Times (tiered subscription model), The

Manufacturers of detergents with surfactants and enzymes that enable strong performance in cold water are struggling to gain consumer confidence in North America and Europe. Most people stick to the adage that hot water cleans best, this article says. Several companies have introduced such products, which have what a Henkel scientist describes as "totally different" formulations.

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New York Times (tiered subscription model), The

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