Publishers are rushing into mobile space

09/20/2011 | MediaPost Communications

Media companies are rushing into mobile at a faster pace than website providers overall, with a 75% increase in mobile presence so far this year, according to research by Company Data Trees. Currently, more than one in four of the 10,000 leading online publishers have mobile-friendly sites, opening up a fertile field for advertising. This would include video, as about 14% of the mobile sites have that capability.

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