Audi AR app allows Hong Kong consumers to customize cars

09/20/2013 | Mobile Marketer

Audi shoppers in Hong Kong can customize the cars they're considering with an augmented-reality application that gives a sharable 3-D view. "You can sit in your living room, launch the app and have a much better visual understanding and feel of the car with the 3-D exterior and 360 panoramic interior photo," said Szabolcs Budahazy, CEO and founder of ARworks, which developed the app.

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