Skype offers rich media advertising in Australia

09/20/2013 | Marketing Mag (Australia)

Ad inventory for Skype on Android is now available in 55 countries, including rich media in Australia for both Android devices and iPhones. "Today's news expands the creative possibilities and global reach of Skype's mobile advertising platform. For marketers, this provides a lucrative new channel to reach customers where they are already spending their time," said Mikaela Lancaster, director of specialist platforms at Mi9.

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