Sears aims to capture hip fashion fans with Forever 21 shop

09/21/2010 | Wall Street Journal, The

Sears hopes to attract fashion-conscious shoppers while filling up a bit of its available real estate with the launch of a Forever 21 shop inside its store in Costa Mesa, Calif. The shop, expected to open this spring, will take up 15% of the overall space and boast both in-store and separate entrances; the company expects to gauge success by how many of the trendy apparel store's shoppers also spend money in Sears, The Wall Street Journal reports.

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