IAB: Self-regulatory group needed on data privacy

09/22/2008 | MediaPost Communications

The IAB is in talks with trade groups to develop a program for the industry to protect user privacy, says Mike Zaneis, the IAB's VP for public policy. "The IAB takes the self-regulatory program very seriously," Zaneis said at a recent industry event. "You need everybody sitting at the table -- advertisers, agencies, others," he said, adding: "I don't have an announcement today, but we continue to move along in the discussions."

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