ESPN extends global brand to iPhone apps

09/22/2009 | MocoNews.net

ESPN has succeeded in almost every platform it has entered, and less than a year after releasing its iPhone software, the sports network is trying to find the right business model -- including the best mix of free and paid wireless applications, according to Senior Vice President John Zehr. In an interview, Zehr discusses the lessons ESPN has learned on the way and how the company will position its paid apps to reach profitability.

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