Social media is a must-have for NHL teams

09/22/2010 | ZDNet

Sports fans love to talk about their teams, so they're the perfect target for social-media marketing campaigns, says Michael DiLorenzo, the NHL's director of social-media marketing and strategy. The league is using social channels to build buzz as the new season gets under way, and many teams are partnering with other brands for targeted social promotions. "Whether it's Tweetups or Facebook apps, social is definitely something our teams view as a 'must have' fan touch point," DiLorenzo says.

View Full Article in:

ZDNet

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO