Google boosts ads linking to mobile-friendly sites

09/22/2011 | Adweek · MediaPost Communications

Ads that link to mobile-optimized websites will get higher play under Google's latest "ad quality" rankings, which prioritize ads in Google's mobile search results. Explaining the new policy, Google mobile ads chief Surojit Chatterjee cites a recent survey in which a large majority of respondents said they probably wouldn't return to websites that don't perform well on their phones.

View Full Article in:

Adweek · MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY