CPMs soar in children's TV ad marketplace

09/23/2010 | MediaPost Communications

Keen demand for advertising inventory on children's TV networks has heated up the third- and fourth-quarter selling seasons and pushed CPM rates 20% to 30% higher. "It has been nothing short of phenomenal," said Jim Perry, executive vice president of 360 Brand Sales for Nickelodeon/MTVN Kids and Family Group.

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