Justin Bieber and the costs of doing business

09/23/2010 | Bloomberg Businessweek

Consultant and author Gene Marks writes that he thought a Justin Bieber download would cost just a few cents, until he loved the song and decided to buy the whole album -- plus, maybe, some concert tickets. Business owners frequently experience this "Justin Bieber effect," he writes: Everything costs more than you expect. Go ahead and budget accordingly.

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