"Angry Birds" is coming to very, very big screens

09/23/2011 | Adweek

"Angry Birds" is coming to the masses with stadium events in which crowd noise controls the game's action on a jumbo screen. The first such event is scheduled for a Formula One track this weekend in Singapore. "We think this new form of gaming will give fans a great opportunity to form a strong emotional connection with the characters," says Rovio marketing chief Peter Vesterbacka.

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