"Angry Birds" is coming to very, very big screens

09/23/2011 | Adweek

"Angry Birds" is coming to the masses with stadium events in which crowd noise controls the game's action on a jumbo screen. The first such event is scheduled for a Formula One track this weekend in Singapore. "We think this new form of gaming will give fans a great opportunity to form a strong emotional connection with the characters," says Rovio marketing chief Peter Vesterbacka.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX