The invention of cat food

09/23/2011 | Adweek

Carnation debuted Little Friskies as a cats-only extension of its Friskies dog food in 1956, and it proved so successful that Carnation eliminated the dog food side and focused on cats. The marketing of dry cat food changed the way Americans thought about cats as companions and family members, according to this article.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals