Automated ad buying consortium adds ESPN

09/23/2013 | Variety

A group seeking to develop an automated system for TV and radio ad buying has added ESPN as a member. The consortium of media and ad firms, which was announced in August, also includes Cablevision, A+E Networks, Interpublic Group's Magna Global, AOL, Clear Channel and Tribune. "Ultimately this will allow our teams to spend less time on nominal tasks and more time on creativity and activation, thereby further enhancing our premium sales proposition and client service," said Eric Johnson, ESPN's executive vice president of multimedia sales.

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