Xbox Advertising General Manager Ross Honey predicted during a keynote address at the IAB MIXX Conference and Expo this week that Microsoft's new platform based on the XBox One and Kinect will be a "game changer." Kinect is "the unique technology on the TV that will make it ... magical and personal," he said, demonstrating how the platform responds to voice commands and chooses content irrespective of provider.
Can Microsoft rule the living room with Xbox One platform?
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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