DIRECTV, Toyota target select Calif. audiences with dynamic ads

09/23/2013 | Bloomberg

DIRECTV has joined with Toyota Motor to help the automaker deliver ads to the most likely buyer prospects for its $50,000 all-electric RAV4 in Los Angeles, San Diego and San Francisco. DIRECTV's dynamic advertising system allows the carmaker to narrowly target potential buyers identified through data from marketing firms retained by DIRECTV. "We can run hundreds of different commercials concurrently. You're taking 12 million households and literally slicing those up by a bunch of different criteria," said DIRECTV's Paul Guyardo.

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