How green marketers can reach American moms

09/23/2013 | MediaPost Communications

Most mainstream American mothers aren't particularly interested in green issues, and eco-marketers need to fine-tune their strategies to reach them, writes Maryanne Conlin. "Educate without lecturing, and use relevant examples for the life most moms lead," Conlin advises.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Pharmacy Benefit Analyst/ Auditor
Confidential
Nationwide, SL_Nationwide
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC