NBCU's Esquire Network launches with focus on affluent men

09/23/2013 | TVNewsCheck (free registration) · TheWrap.com · Deadline.com

NBCUniversal's new Esquire Network, which has replaced Style, aims to target the "white space on the TV dial" for the upscale male viewer with a mix of food, travel and other lifestyle-oriented series, according to the network's newly named president, Adam Stotsky. "Outside of sports and news, we don't see a single TV destination exploring the diverse passions men are about today," Stotsky said. "Our goal is to reach slightly more educated, upwardly mobile and perhaps urbane men that have a dynamic set of interests to serve as the backdrop for these interesting stories."

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TVNewsCheck (free registration) · TheWrap.com · Deadline.com

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