Nielsen: WOMM recommendations are most trusted form of advertising

09/23/2013 | Marketing Land

Word-of-mouth-marketing recommendations are the most trusted form of advertising, with 84% of consumers saying they put stock by family and friends tell them, according to a survey and infographic from Nielsen. Web-based consumer reviews and editorial content, including print articles, each have the trust of about two-thirds of respondents.

View Full Article in:

Marketing Land

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY