Sears, Kmart look to build loyalty for holiday shopping

09/23/2013 | MobileCommerceDaily.com

Cross-channel and location-based marketing for mobile devices is the new focus for Sears and Kmart as the holiday season approaches. One objective is building customer loyalty with recently introduced geofencing around individual stores. "Retailers are recognizing this overlap between in-store and mobile and increasingly turning to location-based coupons to drive traffic into their retail stores," said Patrick Stack, manager of digital strategy at Acquity Group.

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