Sears, Kmart look to build loyalty for holiday shopping

09/23/2013 |

Cross-channel and location-based marketing for mobile devices is the new focus for Sears and Kmart as the holiday season approaches. One objective is building customer loyalty with recently introduced geofencing around individual stores. "Retailers are recognizing this overlap between in-store and mobile and increasingly turning to location-based coupons to drive traffic into their retail stores," said Patrick Stack, manager of digital strategy at Acquity Group.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Pharmacy Benefit Analyst/ Auditor
Nationwide, SL_Nationwide
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC