Study measures pharmacists' influence on patients' drug choices

09/23/2013 | Medical Marketing & Media

Pharmacists may influence patients' choices on an average of seven over-the-counter items and nearly five prescription therapies each day, a Kantar Media survey found. A pharmacist fills an average of 254 prescriptions each day and suggests a generic drug 85% of the time that one is available. Half the pharmacists surveyed say they will see all or most drug representatives who come calling.

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