Eateries tweet to draw in skeptical customers

09/24/2010 | Google

A growing number of restaurants and fast-food chains use to Twitter to counter negative reviews and persuade skeptical diners to give them a chance. Eateries monitor Twitter for mentions, then try to lure customers with friendly conversation and discount vouchers. "It's time and resources very well spent. You can either pretend that [the conversation] isn't happening or decide not to be part of it. To us, it just really makes sense to use those as tools," says Chris Arnold, one of Chipotle's social-media managers.

View Full Article in:

Google

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR