Ad Week takes on the power and "urgency" of sports

09/24/2013 | New York Times (tiered subscription model), The

Sports have a "particular urgency" because they are almost always watched live, and they inspire strong connections with fans, according to PepsiCo's Frank Cooper, who spoke at one of several Advertising Week panels about sports on Tuesday. Marketers who want deep associations with sports should be "ready for the unexpected," said Glenn Brown, Twitter's director for promoted content and partnerships. "The key to the whole thing is improvisation," he added.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY