Employees, brand ambassadors are one and the same

09/24/2013 | Huffington Post, The

A company's employees are brand ambassadors in today's digital world that includes online reviews and social media sharing. Keeping them satisfied and engaged is a viable way to boost a business' brand. "Ultimately, employees are the marketers of your company as well as your brand ambassadors. And engaged employees are going to be your best advocates for acquiring and retaining customers," writes Marilyn Nagel, CEO of Watermark.

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Huffington Post, The

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