Indicating a preference for known brands and relevant communications, 4 in 5 mobile users said they would be willing to share location information to receive SMS or push messages, according to a survey by mBlox and Millward Brown. "This study provides a proof point that mobile has the opportunity to enable marketers to better engage people on a global scale," said Stacy Adams, vice president of marketing at mBlox.
Survey: Mobile users are ready to share information with brands
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