Urban Outfitters aims for cool with new app

09/24/2013 | Bloomberg Businessweek

Urban Outfitters has launched a new social-style mobile application that's tied to its rewards program, syncs up with users' social networks and gives reward points when they mention the brand in tweets or Instagram posts. The 42-year-old retailer is counting on the app and its aggressive online retail growth to help it maintain the cool factor with younger consumers.

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