Volvo's "Hamster Stunt" racks up 4.2 million views

09/24/2013 | RushLane.com (India)

Volvo has scored a viral hit with a video featuring a hamster at the helm of a 15-ton Volvo truck as it navigates a rock quarry in Spain. The video has garnered more than 4.2 million views on YouTube thanks to its star, Charlie, a trained hamster that performed the feat in tandem with a stunt driver who handled braking and acceleration. The stunt is aimed at showing off Volvo's steering technology.

View Full Article in:

RushLane.com (India)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY