Brazil's Hering bets on kids clothing for future growth

09/25/2013 | Bloomberg

Brazilian retailer Hering will open about 200 Hering Kids stores in a push to boost sales growth and gear up to compete as US rival Gap opens its first store in the country this week. Hering booked strong sales gains in 2010 and 2011, but growth slowed last year amid inflation and holiday-season inventory shortages. "We have to figure out which products to send to which stores -- we can be competitive in certain products in certain locations. There's very little offer in the way of children’s clothing stores at malls," said CFO Frederico Oldani.

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