Discovery aims for more interactive websites with ThingLink tech

09/25/2013 | Adweek

Discovery Communications has signed a deal with Finland-based ThingLink to make image galleries and branded content across its websites more interactive. ThingLink's technology enhances images and ads with baked-in links, social sharing functions and videos. By the end of the year, 300,000 publishers will be using ThingLink, according to Chief Marketing Officer Neil Vineberg.

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