How programming can float between TV and the Web

09/25/2013 | Adweek

The cable and digital worlds, where programming is concerned, have a fluid relationship in which content for one platform can move to the other, Sam Thielman writes. For example: Jeremy Konner's "Drunk History" originated on YouTube before moving to Comedy Central, while his "Ghost Girls" Web series was optioned by Syfy, which then passed on the project, only to have Yahoo pick it up.

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