Inside NASCAR's social media command center

09/25/2013 | USA Today

NASCAR officials use real-time tracking to keep tabs on how many online mentions they're getting from minute to minute during races, a strategy they say helps them deliver a better experience to racing fans. "We use a metaphor that it's like an empty swimming pool filling with data; and as you get more water in the pool, you will be able to dive deeper on analysis and insight," says Sean Doherty, director of digital and social media engagement at NASCAR.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO