At this stage, mobile is an essential element in marketing, but it may soon become the pre-eminent medium, said Millennial Media CEO Paul Palmieri. "We are now in a moment where consumer choice, consumer behavior and consumer reception have gone past the tipping point of mattering. Mobile has become an indispensable part of the marketing mix," Palmieri said at MMA's Smarter Mobile Marketing conference.
Millennial Media chief projects leading role for mobile
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