Millennial Media chief projects leading role for mobile

09/25/2013 | Business Insider

At this stage, mobile is an essential element in marketing, but it may soon become the pre-eminent medium, said Millennial Media CEO Paul Palmieri. "We are now in a moment where consumer choice, consumer behavior and consumer reception have gone past the tipping point of mattering. Mobile has become an indispensable part of the marketing mix," Palmieri said at MMA's Smarter Mobile Marketing conference.

View Full Article in:

Business Insider

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Account Manager
Crain's New York Business
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH