Pretzel craze spreads to more brands, products

09/25/2013 | USA Today

The pretzel craze is making its way throughout the food industry. This week, 7-Eleven is rolling out a pretzel-bread sandwich, and next week, Wendy's will debut a chicken sandwich with a pretzel bun. In 2012, 160 new pretzels products were launched, and pretzel bread was the fastest-growing sandwich option, according to Mintel and Datassential. The pretzel twist has even been added to granola bars and ice cream products.

View Full Article in:

USA Today

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY