Social chefs and the art of digital brand building

09/25/2013 | SmartBrief/SmartBlog on Food & Beverage

DigitalCoCo's RIZMY Awards include a "Social Chef" category to recognize chefs who have incorporated social and digital tools into every aspect of their brand-building efforts, writes digital brand analyst Jessica Bryant. The three finalists are Todd Erickson, Marcus Samuelsson and Michael Voltaggio. "By bringing experiences to social for the public, the social chef makes people feel connected," she writes.

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