States get creative to reach young people on ACA

09/25/2013 | Kaiser Health News

Public schools in Oregon and Maryland are sending Affordable Care Act information home with students in an effort to encourage enrollment in insurance plans. Oregon is holding social media chats and putting catchy tunes on online music sites, and Nevada is airing straightforward ads. The states' multimillion-dollar outreach campaigns are based on consumer research showing what kind of messaging works best for their target populations.

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