Target goes social with Halloween-costume app

09/26/2011 | Social Commerce Today

Target has launched a Facebook application that lets users poll their friends about which Halloween costume they should wear. All the costumes listed on the app -- such as superheroes and "Sassy Cleopatra" -- are available for purchase from Target. "It's a fun little app, built on the fundamental utility of social commerce -- helping people shop smarter with social intelligence," Paul Marsden writes.

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