3 steps to measure 2013 results and gain real insights

09/26/2013 | HeinzMarketing.com

The end of the third quarter means marketers will be reviewing their successes for 2013 and establishing plans for 2014, and they need to rely on hard data, not subjective measurement, Robert Pease writes. Marketers should look at numbers around the total number of people they reach and measure how often they communicate with this audience. When those two realms are known, marketers can determine how effective their communications were.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA