Bergdorf Goodman, Four Seasons execs turn to Instagram

09/26/2013 | Luxury Daily

Bergdorf Goodman and Four Seasons Hotels and Resorts are among the brands making strategic use of Instagram as they each look to craft and control their message without intruding. Four Seasons, for example, converted Insta-Meets into ice cream socials as part of its Summer of Ice Cream Love campaign. Bergdorf has deliberately minimized the use of hashtagged products, preferring lifestyle communication. "Instagram is about storytelling," said Bergdorf Goodman's social media manager, Cannon Hodge.

View Full Article in:

Luxury Daily

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY