CMO shares his strategy for remarkable brands

09/26/2013 | Forbes

Mark Addicks, chief marketing officer for General Mills, said brands should aspire to create experiences that are so remarkable consumers are eager to share them. "You need to think about how brands live and thrive in this incredibly networked, fragmented world, content exploding everywhere," he said. "You’ve got to make a personal connection, talk to an individual. We encourage our teams to think about consumer intimacy."

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