CMO shares his strategy for remarkable brands

09/26/2013 | Forbes

Mark Addicks, chief marketing officer for General Mills, said brands should aspire to create experiences that are so remarkable consumers are eager to share them. "You need to think about how brands live and thrive in this incredibly networked, fragmented world, content exploding everywhere," he said. "You’ve got to make a personal connection, talk to an individual. We encourage our teams to think about consumer intimacy."

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Culinary Arts Chef Instructor
The Culinary Institute of America