Coke to reorganize Venturing and Emerging Brands unit

09/26/2013 | BevNet.com

Coca-Cola's Venturing & Emerging Brands unit will combine the sales forces of its wholly-owned brands, which include Honest Tea and Illy Issimo. "The new and enhanced sales force will provide a more nimble and effective point of contact to the marketplace," said spokeswoman Kerry Tressler. The new structure will go into effect in 2014.

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