The number of home-based travel agents continues to grow nearer to that of storefront agents amid a shift in the travel agent industry, writes Mark Murphy, president and CEO of travAlliancemedia. The new environment brings its own set of challenges for agents, particularly the lack of support from a large-agency structure. "That means they need to effectively market and sell travel if they are to get paid for their efforts. They have to build effective businesses that can adapt and change various dynamics that include, but aren't limited to, geopolitical considerations, suppliers, destinations, accidents, pricing variations, various niches, legal issues and more," Murphy writes.
Published in Brief: