Content advice that isn't worth listening to

09/26/2013 | Spark Minute

There's a lot of terrible content-creation advice out there, relying on vague ideas that don't give any real guidance, David Spark writes. Some of the worst offenders include mandates to create everything as video content regardless of the audience, making interns build content, and calls to "create great content" that provide no tips on how to make content great. Also beware the viral-content trope, because most of it will do nothing to help a business, Spark writes.

View Full Article in:

Spark Minute

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA