Content advice that isn't worth listening to

09/26/2013 | Spark Minute

There's a lot of terrible content-creation advice out there, relying on vague ideas that don't give any real guidance, David Spark writes. Some of the worst offenders include mandates to create everything as video content regardless of the audience, making interns build content, and calls to "create great content" that provide no tips on how to make content great. Also beware the viral-content trope, because most of it will do nothing to help a business, Spark writes.

View Full Article in:

Spark Minute

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY