Google updates DoubleClick Campaign Manager with focus on mobile

09/26/2013 | eWeek

Google has released its revamped DoubleClick for Advertisers Campaign Manager designed with a more responsive user interface, speedier ad updates and faster load times for its trafficking interface. The update also features improved support for mobile ads, HTML5 and a variety of video formats. "Mobile is built into the fabric of our platform. ... There is no longer a separate mobile tag, and mobile targeting and reporting dimensions are automatically available in all served tags," wrote senior product manager Payam Shodjai in a blog post.

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