How to raise the profile of your small business

09/26/2013 | Inc. online (free registration)

Simple tactics that have stood the test of time can help small businesses establish and build a customer base, writes Eric Holtzclaw, author of "Laddering." Giving away small samples of your product at events might create buzz and demand, for example. You can raise your profile by assuming leadership positions in relevant business groups or by sponsoring local organizations, he writes.

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