Local TV, radio stations benefit from Va. governor's race

09/26/2013 | Media Life

The competitive Virginia governor's race is boosting the ad coffers of TV stations that serve Washington, D.C., Virginia and parts of Maryland. Third-quarter candidate and PAC outlays were nearly $7 million, and issue ads totaled about $2 million, while Q4 is expected to yield spending of $1 million a week, according to Debbie Waxler, vice president at RJ Palmer. Political advertisers also are hitting D.C.'s radio airwaves, while other marketers are placing ads on news-talk outlets partly as a way to stand out from the cluttered TV field, Diego Vasquez writes.

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