McDonald's signs up as second ad partner for NFL's Amplify tweets

09/26/2013 | Adweek

McDonald's is joining Verizon as an advertising partner for the NFL's Amplify deal with Twitter. Verizon is the lead sponsor for the partnership and will be featured in most of the pre-roll and other ads on the social network during the football season. The NFL also plans to continue its Amplify tweeting during the off-season, although on a less frequent basis.

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