Survey: Facebook mobile ads get marketers' vote of confidence

09/26/2013 | eMarketer

Thirty-five percent of marketers on Facebook say they're realizing better return on investment from their mobile ads on the social network than from desktop, while 27% rate the desktop ROI as greater, according to a survey by RBC Capital Markets and Advertising Age. The survey also found that 87% of marketers regard Facebook Exchange as at least somewhat effective.

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