Thirty-five percent of marketers on Facebook say they're realizing better return on investment from their mobile ads on the social network than from desktop, while 27% rate the desktop ROI as greater, according to a survey by RBC Capital Markets and Advertising Age. The survey also found that 87% of marketers regard Facebook Exchange as at least somewhat effective.
Survey: Facebook mobile ads get marketers' vote of confidence
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA