Using financial incentives to align sales and marketing

09/26/2013 | B2C Marketing Insider

Many organizations suffer because their sales and marketing departments are not on the same page, writes J. Christine Feeley. As a leader, you can fix this problem by making sure both departments feel responsible for revenue targets and by providing the proper financial incentives. "[T]he combination of a shared goal with financial incentives helps create a level playing field which eliminates an adversarial environment," Feeley writes.

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