Using financial incentives to align sales and marketing

09/26/2013 | B2C Marketing Insider

Many organizations suffer because their sales and marketing departments are not on the same page, writes J. Christine Feeley. As a leader, you can fix this problem by making sure both departments feel responsible for revenue targets and by providing the proper financial incentives. "[T]he combination of a shared goal with financial incentives helps create a level playing field which eliminates an adversarial environment," Feeley writes.

View Full Article in:

B2C Marketing Insider

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Director, Workforce
AIA
Arlington, VA
Administrative Management Specialist
Smithsonian Institute
Washington, DC
Manager, Human Resources
L'OREAL USA
Florence, KY
Generalist - Human Resources
Marriott Hotels Resorts
Brooklyn, NY
Admissions - Assistant Director
The Art Institutes
Novi, MI