Why B2B firms need a social media sales team

09/26/2013 | SmartBrief/SmartBlog on Social Media

Social media is a key sales tool for business-to-business companies, because most B2B purchasing decisions are made well in advance of the moment when a buyer is ready to purchase, says Sherri Maxson, Grainger's social business leader. That makes online relationship-building and product pitching vital to long-term success, Maxson says.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA