Why B2B firms need a social media sales team

09/26/2013 | SmartBrief/SmartBlog on Social Media

Social media is a key sales tool for business-to-business companies, because most B2B purchasing decisions are made well in advance of the moment when a buyer is ready to purchase, says Sherri Maxson, Grainger's social business leader. That makes online relationship-building and product pitching vital to long-term success, Maxson says.

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