Social media is a key sales tool for business-to-business companies, because most B2B purchasing decisions are made well in advance of the moment when a buyer is ready to purchase, says Sherri Maxson, Grainger's social business leader. That makes online relationship-building and product pitching vital to long-term success, Maxson says.
Why B2B firms need a social media sales team
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||