Panel: Direct marketing gets its due in digital age

09/27/2006 | Adweek

The development of sophisticated digital tools and the creation of online communities have helped usher in new respect for direct marketing, according to Wendy Lurrie, general manager of Interpublic Group's DraftFCB in New York, who spoke during the Ad Week panel, "Blurring Part II: Building Synergies in a New Era of Multimedia/ Multichannel Marketing." "We call it 'Revenge of the Nerds,'" Lurrie said. "Our time has come."

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