Panel: Direct marketing gets its due in digital age

09/27/2006 | Adweek

The development of sophisticated digital tools and the creation of online communities have helped usher in new respect for direct marketing, according to Wendy Lurrie, general manager of Interpublic Group's DraftFCB in New York, who spoke during the Ad Week panel, "Blurring Part II: Building Synergies in a New Era of Multimedia/ Multichannel Marketing." "We call it 'Revenge of the Nerds,'" Lurrie said. "Our time has come."

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA